You may have even seen or used ad customizers without realizing it.ĭynamic Keyword Insertion (DKI), which is used to place keywords into ad text on a query-by-query basis, is a commonly used and rarely acknowledged member of the customizer family. a new user who has never engaged with you online. desktop, or to someone who has already purchased from your site vs. For example, you may want to show different copy to a user on mobile vs. What are ad customizers?Īd customizers allow you to dynamically adjust portions of your ad messaging in response to specific signals from your audience. Today, we will explore the What, the When, and the How of implementing ad customizers to maximize your Search network success. The digital advertising community warmly welcomed the opportunity to customize ad messaging without requiring the preparation and upload of a business data feed.ĪdWords IF Functions are the newest member of the ad customizer team, but other longstanding members also deserve recognition.
Although Google ad customizers have been around a few years, the introduction of user-friendly “IF” customizers for text ads brought a new spotlight to the feature in 2017.
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